SERP’s Up | How to do SEO & marketing for sub-brands
Description
How do you balance multiple sub-brands while ensuring your parent brand stays at the top of the SEO leaderboard?
When do you actually create a sub-brand? Hint—it comes from the people, not the C-level! You have to be thoughtful when deciding whether to create a sub-brand and when to extend the parent brand.
Wix’s Mordy Oberstein and Crystal Carter are joined by Claudio Cabrera from The Athletic to dissect the art of managing SEO for sub-brands.
Plus, brand experts Matt Davies and Steven Picanza join the conversation to explore the nitty-gritty of balancing a sub-brand, bringing their unique perspectives to the forefront!
Join us for this episode of the SERP’s Up SEO Podcast as we “sub”merge ourselves into the art of managing sub-brands and all the SEO implications it brings.
Key Segments
[00:02:05 ] What's On This Episode of SERP's Up?
[00:03:45 ] Focus Topic of the Week: Sub-Brand SEO
[00:04:18 ] Focus Topic Guest: Claudio Cabrera
[00:27:51 ] Deep Thought with Matt Davies & Steven Picanza
[00:56:31 ] Snappy News
[00:59:28 ] Follow of the Week
Hosts, Guests, & Featured People:
Resources:
Matt Davies Brand and Culture Strategy Consultancy
Steven Picanza Creative Brand Stragist
News:
Report: 22% Of Sites Hit By Google's Helpful Content Update Are Up 20%+
United States
